Analytics e Tomada de Decisão

Introdução à era da competição analítica. Desenvolvimento de capacidade analítica. Performance do negócio com analytics. Analytics para processos internos e externos. Digital analytics, análise de concorrentes e tendências.

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DAVENPORT, T. H.; HARRIS, J. G.; MORISON, R. Analytics at work: smarter decisions, better results. Boston, MA: Harward Business Press, 2010.

MAHESHWARI, A. Data analytics made accessible. USA: eBook Kindle edition, 2019.

PROVOST, F; FAWCETT, T. Data Science para Negócios. Rio Janeiro: Editora Alta Books, 2016.

SHARDA, Ramesh; DELEN, Dursun; TURBAN, Efraim. Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support. Pearson, 2019.

SCHMARZO, Bill; BORNE, Kirk. The Economics of Data, Analytics, and Digital Transformation. Packt, 2020.